Tried and Tested Ways You Can Brand Yourself Online Without Having a Website
It is believed that over 200 million websites exist today. Just think for a moment how life would be like if the over 7 billion of people in the world today would each own a website. It needs no mentioning having this site today plays an integral role in building your personal and business brand on the internet. It is the first point of contact with your customers, allowing them to have a feel of your professionalism and what you have to offer. Unfortunately, it can be very expensive for most people to have that professional website that will have a significant impact.
Business and personal branding using a website allow you to easily customize it to suit your needs. Maybe you may argue there are free templates such as WordPress which you can use to create a free website today. Today’s digital generation expects nothing short of a professional, user-friendly and attractive website, which is not what you get with the free web development tools. Here is a guide to get you started on online branding even when you don’t have a website.
Things have changed really fast when it comes to social media networks and what used to be platforms for uploading photos and stalking people. Fast forward to today and social media is the next big thing when it comes to online branding. So powerful are the social media platforms that they can build or crush any career and business today. Some of the popular networks today include Facebook, Twitter, Snapchat, Instagram, LinkedIn, and Pinterest. There are several things that will help you know which network to use for your branding efforts. First and foremost you need to identify your online branding goals. Your goals could be starting to sell your products, starting a business in the future, or simply attracting a potential employer.
Youtube is the other tried and tested solution to successful online branding without a website. Because Google owns Youtube, and Google happens to be the biggest search engine in the world today, you can be assured of high rankings when you take advantage of youtube. It is believed that over 80 percent of online targeted traffic comes from Youtube, so you might want to leverage on that and start publishing content on this site.
If you don’t know how to brand yourself online even after reading this article, it could be time to engage the services of an online marketing/branding agency. As such, take some time to find one that has the necessary tools and experience, and you will be well on your way to succeeding in online branding.